About Me.
I’m a UX/UI Designer who loves turning complex ideas into simple, meaningful digital experiences. My path to design wasn’t a straight line. I started out studying architecture, which taught me how to think logically, design with intent, and always keep the end-user in mind. Over time, I realized my real passion lay in creating experiences that live in the digital world, where design meets people’s everyday lives.
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Along the way, I pursued a Master’s in Graphic Design and earned my Google UX Design certification, giving me the tools to balance creativity with strategy. Since then, I’ve built a versatile skill set that spans user research, wireframing, prototyping, and usability testing, along with a deep understanding of branding and visual design. The projects have taught me the importance of blending user needs with business goals, while keeping accessibility and usability at the forefront.
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What drives me most is empathy—understanding people’s needs, behaviors, and challenges, and translating those insights into designs that make a difference. I enjoy tackling projects that serve diverse audiences and finding smart, functional solutions that go beyond just looking good.
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Outside of work, I draw inspiration from my everyday surroundings. I love watching movies, irrespective of the genre and language. It really strikes me when the movie has its own visual quality, from the fonts, the graded colours to the way it presents each frames. Besides that, I do enjoy micro-learning, especially on the latest AI advancements and workflows. Exploring different perspectives keeps me curious and fuels the creativity I bring into my design process.
Experience
2025
UX/UI Designer
Freelance
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Designed and delivered responsive website and mobile app interfaces ensuring usability and visual consistency.
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Conducted user research, competitor analysis, and usability testing to identify pain points and translate insights into actionable design solutions.
2024
Graphic Designer
Irish Expert, Southampton
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Pitched user-centric design solutions that helped win clients and drive project success.
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Designed marketing materials and digital assets to showcase the company's value and expertise.
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Conducted research and analysis to guide UX strategy, increasing client engagement by 5%.
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Developed pitch decks and campaigns, maintaining brand consistency with a focus on social media and SEO-driven content.
2022
Junior Graphic Designer
Studio Arra, Kochi
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Designed visual content, brochures and social media assets while maintaining brand consistency.
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Collaborated across teams to deliver cohesive storytelling for architectural and multimedia projects.
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Created illustrations and 3D visuals to enhance client presentations and supported small business branding.
Education
2023
MA Graphic Design
University for the Creative Arts, UK
Advanced study focused on the strategic application of design to solve complex communication problems.
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Typography: Designed complex typographic systems for long-form editorial content, brand identities, and interactive environments.
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Editorial Design: Developed book and magazine layouts, mastering grid systems, pacing, and the integration of text and imagery.
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UI/UX Design: Conducted user research, created user personas and journey maps, and designed high-fidelity wireframes and interactive prototypes in Figma.
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Additional Skills: Design Thinking, Usability Testing, Branding, 3D Modelling, Generative AI.